Mobile Is the New Key to Winning at SEO: Signs You Shouldn’t Ignore
In today’s digital world, SEO and digital marketing are becoming increasingly important for businesses of all sizes. The key to success in SEO is understanding how to optimize for the specific channels your customers are using. And for many entrepreneurs, that means being optimized for mobile.
Every year, mobile search query volumes are increasing to the point where now more searches occur on mobile devices than on desktops or tablets. This has major implications for SEO and how businesses should be optimizing their content for better visibility, reach, and engagement on those devices.
Here are some key signs that you should be taking mobile SEO into consideration if you’re serious about winning in the SEO game.
Sign #1: Most Of Your Content Is Being Consumed On Mobile
The first sign that mobile is a key to your SEO success is that most of your content is being consumed on mobile. If you look through your analytics, you’ll most likely see that a large majority of your website visits come from mobile devices. This means your content needs to be optimized for those smaller screens and faster loading times. If you’re not already doing this, it’s a good indication that you should be.
Sign #2: You’re Getting More Traffic From Mobile Search
The second sign to look for when evaluating the importance of mobile for your SEO strategy is that you’re getting more traffic from mobile search. Mobile search has become increasingly important as people are increasingly using their phones to look up information, especially while they’re in the middle of another task or when they have a free moment. So if you’re seeing a lot of traffic coming in through mobile search, this is a sign that you should be optimizing more for mobile devices if you want to capture more of that traffic.
Sign #3: Your Rankings Are Poor In Mobile Search
The third sign is that your rankings are poor in mobile search. If you’ve spent time optimizing for desktop search, it’s important to also look at your rankings in mobile search and make sure they’re up to par. You might find that your SEO strategies and tactics are working, but you’re not ranking well in mobile. This is a sign that you should be making sure you’re optimized for mobile and taking into account the different factors that impact mobile search rankings.
4 Ways to Optimize for Mobile
Now that you know the signs that indicate mobile should be key in your SEO strategy, here are 4 ways to get started optimizing your content for mobile search.
- Follow Mobile SEO Best Practices
The best place to start with a mobile SEO strategy is to understand and follow all of the best practices. This means making sure your website is mobile-friendly and that your content is written and formatted for small screens. It also means understanding the impact of page speed and making sure your website isn’t bogged down with too much content or images.
- Learn About Mobile-Friendly Keywords
The next step to optimizing for mobile is to learn about mobile-friendly keywords. As the mobile search landscape continues to shift, it’s important to keep up with the latest trends so that you’re using the right words in order to show up in mobile search results.
- Optimize for Local Search
Local search is increasingly becoming an important factor in mobile SEO as more people are using their phones to find businesses and services nearby. One way to capitalize on this trend is to make sure you’re optimized for local search by including relevant geographic keywords in your content and optimizing your structured data for local search.
- Track Your Performance
Last but not least, it’s important to have a good tracking system in place so that you can see how your mobile SEO efforts are performing. Make sure you’re tracking your rankings, traffic, and conversions on a mobile device so that you can make changes if needed and take advantage of any opportunities that arise.
All in all, it’s clear that mobile SEO is an important part of any SEO strategy. As the mobile search landscape continues to evolve, it’s important to make sure you’re up-to-date on the best practices and taking advantage of the opportunities that come with optimizing for mobile search. If you follow the signs and take action to optimize your content for mobile, you’ll be well on your way to winning at SEO.
