Starting and running a successful small business is no easy feat. After investing the necessary time and resources to launch the business, owners then must focus their efforts and money on marketing the business to potential customers. Unfortunately, marketing can often be a costly venture that depletes a business’s budget quickly.
As a small business owner, you have to be creative and resourceful to promote your business at a budget-friendly cost. Fortunately, there are inexpensive and even free methods available for you to market your small business. Here is an overview of 7 affordable ways to market your small business.
- Use Social Media
Social media has changed the way businesses interact with customers. Platforms such as Facebook, Twitter, and Instagram can be powerful marketing tools and the best part is they are free to use. Through these channels, you can craft and share content that is designed to target and engage specific audiences and customers. You can also create social media accounts to post promotions and discounts or to inform customers of new products and services.
- Develop a Referral System
Create a referral system to reward loyal customers who are willing to spread the word about your business. Offer a special discount or free service to customers who refer your business to a friend or family member. Not only will this type of system benefit current customers, but it will also generate leads for new customers.
- Utilize Email Marketing
Email marketing is a great way to communicate with customers on a consistent and cost-effective basis. You can create a database of contacts and design emails that include special promotions and discounts intended to drive sales. Additionally, you can link your website to the email campaigns to track customers’ interests, interactions, and other information that can help you tailor future correspondence.
- Have a Professional Website
Having an easily navigable and professional looking website is a must for a small business. Many customers will likely search online for your business before they ever visit it in person. You want to make sure that your website not only looks professional, but also showcases the products and services you offer. Bear in mind that a website doesn’t have to be costly and in fact can be done inexpensively with WordPress.
- Use Local Directories
Local directories are another great way to get the word out about your business. Many local directories provide free listings, which makes them an attractive option for small business owners. You can list your business on local directories to target customers in your area, as well as reach nearby mobile users.
- Attend Local Networking Events & Expos
Attending local business events and expos is a great way to build relationships and generate leads. You can participate in expos to market your products and services to a wide range of potential customers. Additionally, you can use these events as a platform to build lasting relationships with other local business owners, which could benefit you in the future.
- Promote Using Multiple Channels
Multichannel promotion is key when marketing a small business. You want to make sure that you are targeting a return on investment (ROI) by utilizing the most efficient channels for your business. Create a cohesive marketing strategy that links your website to your email campaigns, social media accounts, and local directory listings.
Marketing a small business can be a difficult and expensive task. However, with a bit of creativity and resourcefulness, there are simple and budget-friendly ways to promote your business. Incorporate some (or all) of the above strategies into your marketing plan and you’ll be sure to generate leads and grow your business.
