Selling Jewelry Online
Selling jewelry is a great way to make some money. Whether you’re getting rid of unworn pieces or looking to make a more lucrative income, selling jewelry online provides the opportunity to make a profit from the comfort of our own home. However, with the cluttered world of ecommerce platforms, it can be difficult to know where to start. To help make the process easier, here’s a breakdown of the best places to sell jewelry online for good money.
What to Consider When Choosing an Online Marketplace
Before committing to any online marketplace, there are some important considerations to take into account. For instance, consider the fees associated with selling — and the different payment models offered. Also, consider the time it takes to ship items, as well as the ease of listing, describing and pricing your items. Finally, and perhaps most importantly, determine what type of buyer you’re targeting — the marketing you need to emphasise the value of your products will be different according to the audience.
Popular Platforms for Selling Jewelry
Etsy
One of the most popular ecommerce marketplaces for selling jewelry is Etsy. What makes Etsy a great platform for selling jewelry is that more than 39 million people frequent the site yearly, making it easier to find potential buyers. This platform is also easier to set up than many other sites and offers competitive fees (only 3.5% of each item sold). Additionally, Etsy users are passionate and engaged, making it easier to build relationships with loyal followers.
Amazon Handmade
Amazon Handmade is another great place to sell jewelry. This platform makes it easy to list, market and fulfill orders, meaning less hassle for sellers. Amazon Handmade is also widely used, so you’ll have the opportunity to find andcreate relationships with potential buyers. Amazon also has a great return policy, and the fee to use the platform is not particularly expensive (15 % of the item cost).
Ebay
The last popular platform for selling jewelry is Ebay. This platform could be the perfect fit depending on what type of jewelry you’re looking to sell. The main advantage to Ebay is that it allows sellers to list items without having to pay fees upfront. This is great for sellers who don’t want to pay a fixed subscription rate or commission fees upfront. You do have the opportunity to price all listings with a “Buy it Now” option and take payments immediately to your PayPal account. Ebay also charges relatively low fees (almost 10%) on sales.
Tips to Maximise Your Profits
Price Point
In order to make a decent profit, many sellers find it helpful to have a clear pricing strategy. This will help you stand out in the marketplace and make your items more attractive. To do so, consider the value of the item and how the item compares to others on the market. Additionally, choose the right payment option for your situation — for instance, if your jewelry sells for over $50, consider offering payment plans.
Customer Service
Another great way to make good money from jewelry is to focus on providing excellent customer service. Look for ways to go above and beyond for customers — for instance, offer free shipping or a package discount. Additionally, ensure you respond to customers quickly and provide free returns if needed.
Branding & Storytelling
Branding and storytelling is incredibly important when it comes to selling jewelry online. Once you have a clear idea of the type of products you’re selling, create a story around these items to engage your customers. Your branding should be consistent across all platforms — this includes designing professional photos and clearly outlining product details.
Selling jewelry online can be both lucrative and fun. By considering the different options outlined in this article, choosing the right platform to sell on and focusing on offering great customer service, you’ll be able to increase your profits and make using ecommerce fun and reliable.
