What Makes Amazon Better than its Competitors?
The world’s biggest online retailer, Amazon, has managed to stay ahead of the competition as one of the most reliable digital marketplaces.
Amazon has long been renowned for providing a vast selection of products, competitive prices and fast shipping, but what else makes Amazon stand out? Below, we explore Amazon’s competitive advantages and how it continues to outplay its competitors.
Selection of Products
Amazon carries the largest selection of products from its own Amazon-branded products to third-party retailers. From furniture to electronics, textbooks to groceries, Amazon has it all. Plus, with Amazon’s vendor fulfillment, customers can find hard-to-find items more easily. Competitors simply can’t match Amazon’s expansive inventory.
Competitive Prices
If it’s price you’re after, Amazon has you covered. With competitive prices across the board, Amazon’s massive supply of products includes competitively priced items, as well as Prime-exclusive deals and discounts. Amazon also offers bulk-buy discounts to further help customers save money.
Customer Support
Amazon stands out from the competition in its customer service, offering a wealth of options for addressing customer inquiries. From live chat, email support, and 24/7 phone line, Amazon makes it easy for customers to reach out for any issue. Competitors either don’t offer customer support or provide it in limited ways that make it difficult to get the help necessary.
Amazon Prime Benefits
Perhaps Amazon’s greatest competitive advantage is its world-renowned Prime program. As an Amazon Prime subscriber, customers have access to exclusive Amazon-branded products, discounts, unlimited two-day shipping, and Prime Video access. Its subscription program adds tremendous value to customers, setting it far ahead of the competition in terms of loyalty.
Prime Now and Delivery Options
As an Amazon Prime subscriber, customers also unlock access to Amazon’s Prime Now service. This service offers two-hour delivery windows of household essentials and everyday items—including groceries—and Amazon has hundreds of cities offering this service.
And whether you’ve opted for Prime Now or free delivery, customers can rest assured knowing Amazon will deliver items with the utmost speed and efficiency. Amazon recently announced Prime Now delivery in over 3,000 cities and towns nationwide, making it the leading provider of delivery in the online retail space.
Online Shopping Versatility
One of the most appealing aspects of Amazon Online Shopping is its versatility and usability. Customers can shop from any device, from their browser and to the Amazon mobile app. Additionally, customers can buy from many categories of items, and safely store all purchased items in their Amazon account history, creating an organized and trackable shopping experience.
Ease Of Use
For many shoppers, Amazon’s user experience is a major selling point. From the user-friendly design, smooth site navigation and intuitive browsing, Amazon always prioritizes customers who want an easy and straightforward shopping experience. Even those unfamiliar with Amazon can quickly and easily find what they’re looking for.
Amazon’s Alexa
The rise of voice assistants like Amazon’s Alexa has further cemented the e-commerce giant’s reputation as one of the most innovative companies. Alexa makes it easy to find and purchase products on Amazon, order food, make reservations, get traffic updates and more, all with just the sound of your voice. Adding Alexa to your daily routine is a major plus that only Amazon can offer.
Amazon continues to stay ahead of the competition with its wide selection of products, competitive prices, quality customer service and exclusive Amazon Prime benefits. It has revolutionized online shopping with its reliable delivery, user-friendly design and the addition of Alexa. From hard-to-find products to everyday items, Amazon provides customers with a shopping experience like no other.
