Reebok: British-American Athletic Footwear and Apparel Company
Reebok is a British-American athletic footwear and apparel company that has established itself as one of the most trusted and iconic lifestyle brands in the world. Founded as an independent shoe company in Bolton, England in 1958, Reebok has since become a global leader in the athletic wear industry, with an extensive portfolio of products and an established worldwide presence.
From technologically advanced running shoes to stylish everyday apparel, the Reebok brand has something to offer everyone. Let’s take a look at some of the key aspects of Reebok and the role they’ve played in the company’s successful growth.
History of Reebok
Reebok has a long and storied history stretching back more than 60 years. Originally founded by Joseph William Foster in Bolton, England in 1958, Reebok had a humble beginning as a small, independent shoe company. It slowly but steadily grew in popularity, eventually becoming the official footwear supplier for the 1988 Olympic Games in Seoul. It’s been estimated that at least 20 million pairs of specially-made sneakers were sold in the months leading up to these games.
In the 1990s, Reebok made a deliberate move to expand into the US market, and by the mid-2000s, the company had become one of the biggest names in the athletic wear industry. Then in 2005, Reebok was acquired by the Adidas Group for a staggering sum of $3.8 billion, officially making it part of the German multinational corporation’s family of brands.
Today, Reebok remains a leading brand in the athletic wear industry and continues to serve as an inspiration to its fans and customers.
Reebok Product Line
Reebok’s portfolio of product offerings is far-reaching and designed to suit a variety of consumer preferences. Whether you’re an elite athlete who requires the latest innovation in performance footwear and apparel, or a casual fitness enthusiast who just wants to look and feel great, Reebok has something that will fit everyone’s needs in their product range.
For athletes, Reebok offers a selection of technologically advanced running and training products such as the Floatride Run shoes equipped with a unique foam cushioning system and the iconic Classic Leather and Club C sneakers crafted with a timeless, classic design.
Casual wear enthusiasts can also find plenty of stylish options in the Reebok collection, like tees, joggers, outerwear, yoga pants and much more. Reebok has also collaborated with a range of influential streetwear brands and fashion designers such as Craig Green and Vetements.
Additionally, the Reebok Classics collection features an array of iconic silhouettes that honor the heritage of the brand, like the ever-popular Freestyle Hi and the club C tennis shoe.
Reebok Technologies
Reebok’s commitment to innovation and technological advancement has led to the introduction of groundbreaking performance technologies in their products. This is perhaps best demonstrated through Reebok’s Floatride technology, a proprietary cushioning system that focuses on delivering a lightweight and responsive ride with incredible energy return.
The Floatride technology also powers Reebok’s award-winning nanoweb foam. Developed in collaboration with materials technology company E-TEX, this foam has remarkable shock-absorption and rebound capabilities, making it perfect for running sneakers and other footwear designed for performance.
Reebok is also extremely proud of its patented LiquidFoam technology. Offering superior cushioning along with desired flexibility, the innovative technology can be found in Reebok’s renowned midsole models such as the Floatride Energy Pro and the Floatride Run Adapt.
Sustainability Initiatives
At Reebok, the company is extremely aware of the current environmental challenges facing the world and the role that apparel and footwear brands must play in order to address them. As such, Reebok has taken it upon itself to optimize the sustainability of its products and processes.
The Reebok Cotton + Corn initiative is a prime example of the company’s commitment to sustainability. By blending cotton with corn fiber to create an environmentally friendly fabric, Reebok is able to significantly reduce the amount of water and carbon dioxide required for production.
Similarly, Reebok’s Futurewear program is another example of the company’s efforts toward a more sustainable future. Through this program, Reebok is designing and developing advanced materials that are both performance-driven and more environmentally friendly.
Additionally, Reebok has established a partnership with the Better Cotton Initiative to promote sustainable cotton farming methods. This helps ensure that cotton used in Reebok products is grown in an ethical and socially responsible manner.
Reebok has been at the forefront of the athletic wear industry for more than 60 years and it shows no signs of slowing down anytime soon. With its cutting-edge performance technologies, extensive product line and commitment to sustainability, Reebok has become one of the most trusted and respected lifestyle brands in the world. Whether you’re a serious athlete or a casual fan of the legendary Reebok brand, there’s something for everyone in the Reebok selection.
