Experience-Led Marketing Services Offered By Accenture Interactive
Accenture Interactive is a global leader in experience-led marketing services and consulting, offering a full suite of integrated and interactive services. By combining the power of technology and creativity, Accenture Interactive provides a complete end-to-end customer experience, from strategy to execution. With a presence across 40 countries, Accenture Interactive enables clients to take on their marketing challenges head on and achieve their goals.
Accenture Interactive up-level the digital marketing and customer experience for their clients, by creating meaningful and tailored experiences for their customers, resulting in more successful and profitable engagements. The services that Accenture Interactive provide can be broken down into the following four areas: Creative Services, Strategy, Technology and Innovation Or Impact.
Creative Services
Accenture Interactive’s creative services provide creative solutions for companies to accelerate their digital transformation. Creative services include:
• Brand Strategy: Developing brand strategies that connect with consumers on an emotional level and align with an overall strategy.
• Digital Marketing: Developing online media content, campaigns, and brand experiences.
• Visual Design: Designing images, motion graphics, video, and multimedia.
• Advertising: Crafting consumer-oriented, interactive advertising campaigns.
• Content Marketing: Developing content that is thoughtful, engaging and data-driven.
• Audio Branding: Crafting audio campaigns to engage customers through sound.
• Motion Graphics: Producing motion designs, video and animations.
• Digital Transformation: Focusing on UX design and development, focusing on delivering the best user experience.
Strategy
Accenture Interactive’s strategic services provide consultancy and advice on how to increase customer loyalty and strengthen customer relationships. Strategy services include:
• Communications Strategy: Crafting messages and media experiences to reach target customers.
• Digital Transformation: Crafting digital strategies that take on existing and emerging technologies.
• Change Management: Planning and executing changes within an organization.
• Experience Design: Designing a customer experience, both online and offline.
• Engagement Planning: Planning, managing and monitoring customer engagement.
• Data-driven Insights: Using measurable data to optimize customer experiences.
• Brand Transformation: Transforming customer-centric campaigns into holistic brand experiences.
Technology
Accenture Interactive’s technology services provide the technical know-how to deliver customer-centric experiences. Technology services include:
• Cloud and Platforms: Leveraging the cloud to enable faster, more agile customer engagements.
• Data and AI: Using artificial intelligence (AI) to create customer-focused strategies.
• Mobile and App Development: Developing highly personalized, mobile-driven customer experiences.
• Web Development: Designing and deploying web platforms that deliver seamless and interactive experiences.
• Real-time Analytics: Using analytics to gain real-time insights into customer needs and behaviors.
• Collaboration Services: Designing collaboration tools and experiences for seamless customer communication.
Innovation or Impact
Accenture Interactive’s services provide the technology, strategy, and creative solutions necessary for delivering customer-centric experiences. The services are designed to increase engagement, loyalty, and customer satisfaction. Accenture Interactive’s innovation or impact services include:
• Business Model Transformation: Identifying and introducing new business models to drive innovation.
• Custom Technology Solutions: Developing products that align customer experience with business objectives.
• Creative Services: Developing innovative and effective creative solutions for clients.
• Data and Insights: Using data and insights to constantly improve customer experience.
• Agile and Lean Project Management: Using agile and lean methodologies to support and accelerate customer engagements.
• Innovation Lab: Utilizing cutting-edge technologies and strategies to drive innovation.
• Performance Measurement: Measuring and monitoring customer experience performance.
Accenture Interactive is the industry leader in experience-led marketing services and consulting, offering a full suite of integrated and interactive services. The company combines the power of technology and creativity to ensure businesses can take on their marketing challenges head on and reach their goals. Creative services, strategy, technology and innovation are among the areas Accenture Interactive offers in order to up-level customer experience, resulting in successful and profitable engagement.
