Dentsu: Global Advertising and Marketing Communications Company
Dentsu is a leading advertising and marketing communications company with a global presence and a long-standing commitment to providing clients with results-oriented marketing programs. Founded in 1900, Dentsu has evolved from a small print shop to a giant global advertising and marketing communications company with offices in more than 50 countries around the world and an impressive repertoire of awards of recognition for its creative campaigns. In addition to providing creative and media services, Dentsu also offers a wide range of services including brand identity and management, social media marketing, digital marketing, mobile marketing, strategic planning, corporate communication, corporate responsibility and beyond.
History of Dentsu
Dentsu was founded in 1900 as a small printing shop in Tokyo, Japan owned and operated by Hideo Yoshida. Yoshida had a strong commitment to providing quality service and creative solutions to his clients and this commitment was the cornerstone of the company’s success over the years. In 1906, Yoshida renamed the business to ‘Dentsu’ and the company grew in size and scope, becoming the first advertising agency in Japan and one of the largest in the entire world. In 1989, Dentsu became a public corporation and continued its strong commitment to innovation and providing marketing solutions for its clients.
In 2005, Dentsu acquired a majority stake in London-based Aegis Group, making Dentsu the sixth largest advertising and marketing communications company in the world. The purchase also allowed Dentsu to expand its global presence and expand its services to include digital and direct marketing, analytics, retail marketing, loyalty marketing, and more.
In 2020, Dentsu achieved the highest global ranking within the industry, becoming the first Japanese advertising agency to be named the number one global ad agency by Advertising Age, a news and information publication that tracks the industry’s performance.
Awards & Recognition
Dentsu has been recognized as one of the world’s foremost advertisement and communications companies. The company has won numerous awards for its work, including the Grand Prix at the Cannes Lions International Festival of Creativity for its “Cats” campaign for L’Oreal, a Silver Award for its “I Pick” campaign for Panasonic, and two Gold Lion Awards at the Cannes Lions International Festival of Creativity for its “Encourage” campaign for Vivo Life Insurance. In addition, Dentsu holds the title of the most awarded agency at the Clio Awards and has been named Agency of the Year at the Advertising Age Show several times in the past.
Core Services Offered by Dentsu
Dentsu provides a wide array of services tailored to the needs of their clients. Here is a brief overview of their core services:
• Brand Identity and Management
Dentsu helps their clients develop and maintain a strong, consistent brand identity across all marketing channels. This includes research and strategic planning to find the best messaging, visual identity, and customer experience for each brand.
• Social Media Marketing
Dentsu leverages the power of social media to reach target audiences through engaging and innovative campaigns. Services include content creation, strategy execution, campaign measurement and optimization, and more.
• Digital Marketing
Dentsu helps craft a holistic digital marketing strategy for clients to help them reach new audiences, increase conversions, and engage customers. Services include website design, search engine optimization, pay-per-click campaigns, and more.
• Mobile Marketing
Dentsu helps its clients turn their mobile presence into an effective marketing channel. Their mobile marketing services include identifying the right mobile channels, crafting targeted messages and campaigns, as well as measuring and optimizing campaigns.
• Strategic Planning
Dentsu develops comprehensive strategic marketing plans to ensure clients’ businesses succeed in the long run. Services include market analysis, competitor research, product positioning, customer segmentation, and target audience identification.
• Corporate Communication
Dentsu helps its clients craft communication plans and messaging to ensure their clients reach the right audience with up-to-date information. Services include publicity, media relations, and stakeholder identification.
• Corporate Responsibility
Dentsu helps their clients define and implement corporate social responsibility initiatives. This includes research, strategy development, and campaign execution for creating and communicating sustainable, innovative initiatives.
Dentsu is a leading advertising and marketing communications company that offers a wide range of services, from brand identity and management to corporate responsibility initiatives. With over a century of experience in providing creative and results-oriented solutions, global presence in more than 50 countries, and numerous awards of recognition, Dentsu is one of the top advertising and marketing communications companies in the world.
