BMW: Luxury Automotive Manufacturer and Mobility Solutions Provider

The Ultimate Guide to BMW: Luxury Automotive Manufacturer and Mobility Solutions Provider  

In 1916, Karl Rapp and Gustav Otto merged Rapp-Motorenwerke and Otto-Flugmaschinenfabrik to form Bayerische Motoren Werke, otherwise known as BMW, a global automotive manufacturing phenomena. Throughout its history, BMW has grown from a small aircraft engine manufacturer to a world-renowned and respected luxury automotive brand. 

BMW is now one of the leaders in luxury automotive manufacturing as well as mobility solutions, offering innovative and cutting-edge vehicles that showcase the evolution of mankind’s fascination with automotive technology and design. In this guide, you’ll receive an in-depth overview of BMW and its involvement in the automotive industry, as well as an up-close look at their products, services and goals.

History of BMW  

BMW was founded on the 7th of March, 1916, in Munich, Germany, as an aircraft engine manufacturer. In 1923, BMW released its first motorcycle, the BMW R32. The R32 laid the foundations for the current MC model line up. As the economic climate in Germany began to improve, BMW started to build cars; their first production cars being the Dixi in 1928, a licensed copy of the British Austin 7. Throughout the 1930s and 1940s, BMW introduced a number of iconic models such as the 303 and 328, helping solidify its place among the most successful luxury car manufacturers of the time.

In the 1950s and 1960s, BMW continued to make advances in the auto industry and performance with the introduction of the BMW M division and the BMW New Class. This continued for the next few decades and thus BMW, among other luxury auto manufacturers, focused on perfecting their crafts by introducing more advanced cars, luxury vehicles and programs that showcased their commitment to innovation and customer satisfaction.

Modern BMW: Luxury Automotive Manufacturer  

Today, BMW is a leader in luxury automotive manufacturing. The BMW brand represents an impressive portfolio of cars across all classes and styles, from sports cars to luxury sedans, and from efficient hybrids to electric vehicles. With more than seven hundred thousand vehicles being delivered to customers in 2018 alone, BMW continues to prove its place among the top luxury automotive manufacturers.

BMW has continually pushed the boundaries with the introduction of innovative concepts such as iDrive and ConnectedDrive, with the aim of providing the ultimate driving experience. Improvements are constantly being made in order to provide the most luxurious, safe, reliable and efficient driving experience. As a modern car manufacturer, BMW invests heavily in research and development to ensure it provides the most advanced technology, advanced engines and ever-evolving mobility solutions.

BMW Products and Services  

BMW offers a range of vehicles, services and mobility solutions to enhance the customer experience. Their lineup includes cars and SUVs, motorcycles, services and programs, and their Mobility Services division.

Cars and SUVs

BMW provides a range of cars and SUVs for those seeking a luxury driving experience. From the efficient BMW i3 city car to the luxurious 7 Series, BMW has something for every driver.

Motorcycles

The BMW Motorcycle division has a wide range of models to choose from. From the GS Adventure for touring and daily commuting needs to the S 1000 RR for adrenaline-seekers, BMW’s motorcycle lineup has something for everyone.

Services and Programs

BMW offers a range of services and programs to provide customers with a customized and tailored experience. This includes 24-hour roadside assistance, car care programs, extended vehicle warranties and many more. Customers can take advantage of the BMW Financial Services division to manage the running costs of their vehicles.

Mobility Services Division

In addition to products and services, BMW has taken another major step in its commitment to innovation by introducing their Mobility Services Division. The Mobility Services Division provides a range of tailored programs designed to extend their customer’s mobility, from on-demand car sharing to ride-hailing to autonomous driving technology.

BMW’s Vision for the Future  

At BMW, customers can expect nothing less than perfection when it comes to the future of automotive technology and design. The BMW Group has a roadmap of goals and initiatives that guide their way towards a safer and more sustainable world.

The company has pledged towards a future without emissions by 2025 through the development of sustainable and efficient electric vehicles. They want to continue to develop their conventional and alternative drive technologies to offer customers the ultimate driving experience.

The future of BMW is an ongoing pursuit of innovation, excellence and customer satisfaction. The company will continue to invest in research and development in order to deliver the highest quality vehicles and services possible, focusing on both practicality and luxury.

BMW is a renowned automotive manufacturer, respected for its commitment to quality and innovation. The company offers a range of cars, services and mobility solutions for customers to enjoy. From the sporting BMW i3 to the luxurious 7 Series, BMW offers something for everyone. Their other initiatives such as their Mobility Services demonstrate their progress in the auto industry, with their pledge to an electric future. BMW will continue to strive for excellence and remain a leader in the auto industry for years to come.

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