Graff: British Multinational Jeweler and Watchmaker
Graff Diamonds, founded by Laurence Graff in 1960, is an internationally renowned British multinational jeweler and watchmaker. With its headquarters in London and other locations across the world, Graff has become a symbol of luxurious, avant-garde jewelry and watches. With more than 49 stores located in renowned spots such as the US, UK, France, Italy, China, Japan, and more, Graff has become one of the world’s most admired luxury jewelers. The company’s commitment to creating the finest jewelry and establishing bespoke, specialized craftsmanship has made them a popular choice for customers all over the world.
History of Graff
Laurence Graff began his career in luxury jewelry in 1960, setting up his first craftsman’s workshop in Hatton Garden, London. After establishing his first two stores in London and Geneva, Graff continued to focus solely on diamond jewelry. His vision for Graff’s collections became about embracing daring designs and unparalleled levels of craftsmanship.
In the late 1960s, Laurence Graff introduced an innovative gemstone-setting technique, known as the “Graff look”. This brought diamonds and other precious stones to life and quickly become the brand’s signature style. The “Graff look” is used to bring out the maximum sparkle in each stone, generating bold and brightly lit displays of precious gems.
By the 1970s, Graff had become a renowned diamond specialist and one of London’s most successful jewelers. Expert craftsmanship and an eye for visionary designs distinguished the brand and attracted new customers. This saw Graff enjoyed a steady growth, opening more stores and exhibiting in larger exhibitions.
Highlights of Graff
As a symbol of luxury crafted jewelry and watches, Graff has achieved many highlights over the years. Graff proudly serves as owner and purveyors of the world’s most famous diamonds. They remain the leading jeweler when it comes to buying, selling and creating the finest diamond jewelry and watches. The company has created legendary pieces for some of the world’s leading names in the fashion, entertainment, and royal elite. Through its storied history, Graff continues to use renowned technological processes in production to create exceptional pieces.
Here are some of the most iconic pieces from Graff:
• The Graff Pink: Dubbed the world’s most valuable diamond, the Graff Pink is a 24.78 carat diamond of immense value.
• The Graff Vivid Yellow: This 118.78 carat diamond is one of the most outstanding stones ever found.
• The Delaire Sunrise: The Delaire Sunrise is a 118.08 carat diamond that was purchased by Graff in 2011 and repolished in 2013.
• The Graff Constellation: The Graff Constellation is a rare 242.90 carat diamond cut into a cushion shape to optimise its colour, clarity and brilliance.
• The Empress Eugenie tiara: Made for the famous Empress Eugenie for her wedding to Napoleon III in 1853. The Graff version consists of a diamond-encrusted base, also covered in pearls and with a total weight of 78.23 carats.
The Style Of Graff
Graff is synonymous with incomparable opulence and expert craftsmanship. Their pieces are bold, daring and full of multifaceted diamonds which sparkle like stars in the night sky. Graff’s avant-garde style blends modern trends with the timeless allure of diamonds. Whether you opt for diamond-studded watches, elaborately designed earrings, or rare gemstones, you are sure to find pieces that captivate.
The Graff watches offer something unique and memorable to the wearer. Their styles consist of modern and timeless elegance, featuring unique designs and limited-edition pieces, as well as a selection of sports watches with a distinctive Graff touch.
Graff is also renowned for its use of color. The multicolored diamond collections are bold and vibrant, and expertly combine an array of hues for an eye-catching effect.
Graff’s beautiful diamond jewelry pieces range from the traditional to the contemporary. No matter which you pick, each of the designs is crafted with a combination of imagination, skill and expertise.
The Craftsmanship of Graff
When it comes to craftsmanship, Graff is unmatched. Expert gemologists, skilled master goldsmiths, and setters all contribute to Graff’s unique, state-of-the-art pieces. Every piece that leaves the Graff studios is a standard-bearer of the company’s commitment to excellence, and remains a timeless investment.
Graff’s design studio stands at the forefront of the jewelry industry. Highly trained team of experts and craftsmen, their designs reflect their detailed knowledge of the materials and their specialized understanding of the creative process. From the production to the finishing touches, each piece is handcrafted with tremendous skill and extreme attention to detail.
Graff’s ateliers are also renowned for their use of cutting-edge technologies. The proprietary Graff Luster setting technique is a revolutionary technique which enables diamonds to be cut and polished to maximize their extraordinary fire and contrast. The Graff A-Cut is another technique which ensures the sections of a stone are cut to the highest standards.
The Quality of Graff
Graff is committed to producing jewelry and watches of the highest possible quality. This extends beyond the materials and methods used to craft their pieces, and also includes the company’s commitment to ethical diamond sourcing. Graff diamonds are obtained from conflict-free suppliers and Graff uses the Kimberley Process Certification Scheme as an extra safeguard.
Graff is one of the most respected and trusted names in the world of fine jewelry and watches. Their commitment to quality, craftsmanship, and innovation is widely celebrated.
Graff Diamonds has been at the forefront of the luxurious jewellery industry for decades. The company’s commitment to creating the finest jewelry, establishing bespoke craftsmanship, and using only conflict-free diamonds has earned them a loyal following among customers all around the world. Graff pieces remain timeless investments for any means of occasions, be it for a special milestone, or a unique addition to your luxury watch and jewelry collection.
