Influential Factors to Get Your Business Ranking Well on Google
The internet has become an essential part of modern business and today’s online marketplace is highly competitive. As a business owner, having your website rank well on Google can make a huge difference in your online presence and sales. Google search algorithms assess countless online metrics to decide how websites rank in their search results.
There are a range of influencing factors that determine how Google ranks a website and understanding them is key to improving your search engine optimization (SEO). In this article, we’ll discuss the influential factors that will help you get your business ranking well on Google.
Relevancy of Your Content
One of the most important factors influencing your website ranking on Google is the relevance of the content you are providing your readers. Google assesses the relevancy of your content using things like keywords, phrases, images and links. It also uses algorithms to check for spelling and grammar mistakes. By using keywords, phrases and content that are relevant to your industry, and by doing things like including images, videos, and user feedback, you can show Google that your content is up to date and useful for your readers.
Keywords
When it comes to SEO, keywords are one of the most important influential factors that can help you improve your ranking on Google. To use keywords correctly, you need to determine which words and phrases people are most likely to search for when looking for your products or services. Once you’ve found the most relevant keywords, you should use them in a way that’s natural and relevant to your content. The trick is to use them in a way that works with the flow of the content, rather than forcing them in simply to bump up your search engine rankings.
Quality of Content
Google assesses the quality of the content posted on websites in order to rank them. Google looks for the length, accuracy, uniqueness and structure of your content. Your content should be up to date and cover topics that are relevant to your readers. You should also make sure that the content is laid out in a way that is easy to read and understand. You can do this by ensuring you use headings and make frequent use of lists and even bulleted points throughout the article. Having a blog related to your business that is regularly updated with quality articles is a good way to increase the chances of your content getting noticed by Google.
User Experience
Google also looks at factors related to the usability and user experience of your website. This includes the speed at which your website loads, how easy it is to navigate, the overall look and feel of your website and how easy it is to read on mobile devices. If your website fails the user experience test, the chances are that you’ll be penalized in the search engine rankings.
Link Building
Link building is the process of creating quality links from other websites back to your own. When Google crawls a website, it also looks at the backlinks that are pointing to this website. The higher the quality of these backlinks, the better your website will rank on the search engine results pages (SERPs). In order to maximize your link building efforts, you should focus on getting links from relevant and trusted sources. You can also try to create content that other websites will want to link to, such as infographics or blog posts.
Social Media
Google pays close attention to how your business is doing on social media. Having an active presence on social media is key to improving your SEO efforts. Google assesses the number of interactions, likes, comments and shares to gauge the popularity of your website. Through social media, you can also get backlinks from other websites, which is an important factor for SEO.
Understanding the influential factors that can help you rank better on Google is essential for your business. Ranking on Google is competitive and it’s important to understand what Google looks for when determining rankings. This article discussed the important influential factors such as relevance of content, quality of content, user experience, link building and social media. By understanding and leveraging these influencing factors, you can make sure that your website is well-positioned to make the most of the online marketplace.