Interpublic Group
Interpublic Group (IPG) is a leading global marketing and advertising solutions provider, helping brands to grow in the digital age. IPG is the largest marketing communications holding company in the world, working with the world’s leading companies in many sectors and markets. IPG’s family of agencies include some of the biggest names in advertising and marketing like McCann, FCB, UM, and Weber Shandwick. With over 30,000 employees in offices across 120 countries, IPG is the top agency network in terms of reach.
Importance of Interpublic Group in the Marketing and Advertising Solutions Field
IPG provides innovative marketing and communications solutions to many of the world’s biggest brands. IPG’s global network of agencies offers an integrated view of the entire customer journey – from strategy to execution. IPG provides a range of services including digital, social, media, data intelligence, and analytics that help brands better connect with their customers. IPG offers global reach, scale, and deep specialized skills and expertise, creating a comprehensive portfolio of integrated marketing and advertising solutions that can drive business growth and success.
History and Evolution of Interpublic Group
IPG was founded in 1902, when two brothers, E.H. and F.N. Merriam, incorporated as Merriam & Co. In the 1920s, the Merriam brothers acquired several other agencies and renamed the company Interpublic. Through the years, Interpublic purchased other agencies, their biggest acquisition being McCann in the late 1950s. Since then, IPG has made strategic acquisitions of agencies and formed global networks, contributing to their position as the leading marketing and advertising solutions provider.
IPG’s Acquisitions and Divestitures
Over the years, IPG has made several key acquisitions and divestitures in order to expand its global presence, create more specialized capabilities, and access the latest technologies. Some of the notable acquisitions IPG has made are the global networks of media and creative agencies, including McCann Worldgroup, Mediabrands, FCB, and Wunderman Thompson. IPG has also divested some of its businesses, such as Lowe and Partners and R/GA, in order to focus on its core strategic offerings.
IPG’s Brand Solutions
IPG’s global network is made up of many distinct agencies, working together to create integrated brand solutions. IPG’s brand solutions span the entire customer journey.
Strategy and Planning
At the core of IPG’s brand solutions is strategic and creative planning. IPG’s strategists combine insights, analytics and creativity to craft effective brand strategies. IPG’s planners develop an insights-driven media strategy to deliver the right message to the right audience at the right time.
Creative Solutions
IPG offers creative strategies and tactics to create powerful brand messages and stories. From crafting compelling copy to designing stunning visuals, IPG provides the creative solutions that not only deliver the brand messages but also captivate the consumers.
Process Execution
IPG’s integrated network and advanced technology capabilities allow brands to execute their strategies at scale. IPG’s specialists help brands to realize their vision, from web and mobile development, to video and animation, to digital and print production.
Data and Analytics
Data and analytics are at the core of IPG’s solutions, and IPG’s data and analytics specialists provide insights to develop strategies and measure the ROI on all marketing activities. IPG leverages its extensive database and extensive networks to provide intelligence and insights that help marketers to find the right target audiences, create engaging experiences, and grow their businesses.
Media Planning and Buying
IPG’s media planners and buyers develop an integrated media plan, combining traditional, digital and social media channels, to ensure that the brands’ messages reach the right people at the right time. With more than 20 years of media experience, IPG’s experts understand the ever changing media landscape, and they maximize marketing investments to deliver the most effective and efficient plans.
Research, Insights and Measurement
IPG provides research, insights, and measurement services to help marketers to understand consumers’ attitudes and behaviors, and to measure the impact of their campaigns. IPG’s analytics platform helps marketers to gain better insights into their audiences, and to optimize campaigns in real time. IPG’s measurement tools measure the short-term ROI and long-term impact of marketing activities.
Interpublic Group is one of the leading global providers of marketing and advertising solutions. IPG provides integrated solutions that span the entire customer journey, from strategy to execution. With the largest global network of advertising and marketing agencies, IPG provides a comprehensive portfolio of services, from creative to data and analytics. IPG’s services have enabled many brands to achieve success in their industries.
