Trending Fashion Products to Sell on Shopify
With the rise of e-Commerce, setting up a store online has become easier and more convenient for business owners and entrepreneurs. However, choosing what products to sell to make it a success is still quite a challenge. If you are in the market for fashionable apparel or accessories then you might have considered becoming an online store on Shopify. Setting up an online store through Shopify is a great way to kick-start your business as you will have access to a large customer base.
Below we have compiled a list of trending fashion products to sell on Shopify. Stay in tune with the current trends to ensure that you have the right selection of apparel and accessories to meet the demands of the ever-growing customer base.
Types of Fashion Products to Sell on Shopify
- Shoes
One of the most popular items amongst fashion-savvy customers is shoes. Be sure to carry a range of styles from casual sneakers to high-heeled stilettos. Basic types of shoes you can stock up on are: sandals, flats, pumps, running shoes, and boots.
- Dresses
You can never go wrong with this timeless fashion item that suits various occasions. The essential dress types you should include in your collection are little black dresses, cocktail dresses, maxi dresses, midi dresses and sundresses.
- Outerwear
Outerwear items such as coats, jackets and blazers are just as important as stylish dresses. Make sure you have a variety of options to cater to different tastes and temperatures. Options you can offer include trench coats, bomber jackets, faux fur jackets, parkas and leather jackets.
- Tops
Select a range of tops in the right size range such as tank tops, tees, collared shirts and casual hoodies. Choose some bold prints, unique styles, and materials like leather and velvet.
- Bottoms
From leggings to joggers and jeggings, include a wide range of bottoms in your inventory. Denim jeans and shorts are two must-have items for an online fashion store. Courdroy pants and leggings are also great trending items.
- Accessories
Accessorizing an outfit can make a plain ensemble a dynamic one. Some crucial accessories for your store include watches, necklaces, backpacks and purses, sunglasses and beanies. Depending on your target market, you can look into offering more exotic typess like bracelets, anklets and scarves.
Trends to Look Out For
No matter what type of fashion items you put in your Shopify store, make sure they are fashionable, trendy and keep up-to-date with current trends. Here are some of the 2019 fashion trends to get you started.
- Neon
Neon colors are a big hit this season, seen in almost all types of apparel. Whether you opt for a matching set of tees such as a midriff and bike shorts in neon or decide to introduce psychedelic colors like electric green, fuchsia and orange, having these colors in your store is sure to draw attention.
- Animal Prints
Faux animal prints such as leopard and cheetah are also back in style and staying here for a while. Pieces featuring these prints look super stylish in any setting. You can add animal print items like tank tops, jeans and skirts.
- Knee-High Boots
This year sees knee-high boots making a dominating presence amongst the footwear trends. Select from basic neutrals like black and beige to bold colors like red and pink for the perfect addition to your store.
- Monochromatic Sets
Monochromatic looks in a single hue take the spotlight this year. Two-piece sets in tie-dye are a major trend this season and you can easily obtain these in muted colors as well as bolder colors like red, blue and rust.
- Satin
Satin materials inject sophistication into any ensemble and can be found in all sorts of clothing items. A satin shirt, pair of pants, dress or even a retro baseball cap is sure to be a go-to item in your collection.
Tips for Selling Fashion Items on Shopify
- Keep the Look Fresh
When you start an online fashion store, one of the most important things you can do is keep a fresh look by keeping your collection up-to-date. Constantly adding new items and promoting them on social media will keep your customers interested.
- Have a Theme
Creating a theme for your store is essential to determine the items you select. For example, if you are targeting young, hip customers then you would have a different selection than if you were targeting mature shoppers.
- Promote Your Products
Promoting your products doesn’t have to be expensive. You can use popular hashtag themes like #ootd (outfit of the day) and #streetstyle to promote items in your store. You can also take professional shots of your clothes and even enlist the help of social media influencers to get the word out about your store.
- Keep Descriptions Short and Sweet
Since customers are unable to try on items in an online store, you should provide as much information as possible about the fit and fabric used. Keep your descriptions short, sweet and to the point to provide your customers with all the information they need.
- Offer Deals and Discounts
New customers are always looking for a bargain and offering deals and discounts can persuade them to purchase. You can also run loyalty programs such as points for customers returning to your store or refer a friend programs.
Setting up a successful online fashion store can be challenging but with the right selection of products and promotions, you can easily make it a success. Make sure to keep up with the latest trends, promote your store and offer great deals and discounts to build customer loyalty. With these tips, you’ll be able to have a successful Shopify store in no time.
