What is WPP?
WPP (formerly known as The WPP Group plc) is a British multinational advertising and public relations company. It is the world’s largest advertising agency network, with offices in 112 countries. Founded in 1985, it employs over 200,000 people, and works with some of the world’s biggest brands, including Unilever, HSBC, Google and Ford Motors. WPP has been listed on the London Stock Exchange since 1986 and is part of the FTSE 100 Index.
WPP provides a range of services to companies, including advertising, public relations, branding and design, data analytics, digital marketing, media planning and buying and market research. The company’s portfolio of subsidiaries includes globally-recognised brands such as Ogilvy & Mather, Y&R and Grey.
WPP’s Global Ad Agency Networks
At the heart of WPP’s business is its global network of advertising agencies. The company operates more than 200 agencies in over 97 countries worldwide and these agencies serve upwards of 50,000 clients. Some of the agency networks within WPP’s portfolio include globally-recognised brands such as Ogilvy & Mather, JWT, Young & Rubicam, Grey, Wunderman, VML and AKQA.
Ogilvy & Mather
Ogilvy & Mather is one of the largest and longest-running agencies in the WPP network. Founded in 1948, it is one of the ‘Big Four’ agencies of the advertising world and is known for its established brands, inventive campaigns and digital expertise. From Durex’s ‘Love Matters’ to Sainsbury’s ‘Every Bit of Christmas’, Ogilvy has helped create some of the world’s most influential commercials.
Young & Rubicam
Young & Rubicam is one of the world’s most famous and respected brands in the advertising industry. Founded in 1923, it is best known for its work on iconic multinational brands, such as Wells Fargo, McDonald’s, Microsoft, Liberty Mutual and PepsiCo. Its campaigns include Luvs’ ‘Live, Learn, & Get Luvs’, Pepsi’s ‘The Joy of Pepsi’ and Tide’s ‘Beat It’.
Grey
Grey is one of WPP’s core agency networks. Founded in 1917, it has played a pivotal role in the development of international advertising. Grey is a full-service agency offering creative work, data analytics, media planning and digital solutions. It works with some of the world’s biggest companies, such as Procter & Gamble, Canon, Bayer, Nintendo and Manya.
Wunderman
Wunderman is an award-winning creative agency that focuses on data-driven strategies. Founded in 1958, it bridges the gap between digital and traditional marketing and consists of five groups. These are Wunderman Thompson, Wunderman Experience Design, Wunderman Data, Wunderman Direct, and Wunderman SocialMedia/Digital Media Solutions. Wunderman has worked with a range of global clients, such as Adidas, Dell, IBM and Samsung.
VML
VML is a digital marketing agency that helps brands connect with customers through digital solutions. Founded in 1992, it works with technology, storytelling, data and insight to create engaging campaigns, products and experiences. It works with some of the world’s biggest companies, such as Coca-Cola, De Beers, Dominos, Shell and Yum!.
AKQA
AKQA is an award-winning digital agency that focuses on innovation and creativity. It was founded in 1994 and works with brands to reimagine customer experience. From Apple to Ford, AKQA has worked with some of the world’s most recognisable companies, creating digital products, campaigns and services tailored to their individual needs.
Other Offerings from WPP
In addition to its ad agency networks, WPP offers a range of other services to companies. These include branding and design, data analytics, digital marketing, media planning and buying and market research. The company also provides strategy and brand consultancy services.
Branding and Design
WPP’s branding and design team is made up of experienced designers and strategists who work with clients to create strong, meaningful brands. They work across a range of disciplines, from naming to packaging, from brand architecture to identity design. WPP has worked with a range of clients, across a range of sectors, including NBCUniversal, Disney and Wall Street Journal.
Data Analytics
WPP’s data analytics team helps clients leverage data to gain insights into their customers and market. It is made up of data scientists, market researchers, strategists and business consultants who work together to deliver actionable insights to clients. The team provides solutions to clients across a range of industries, from FMCG to automotive and from financial services to retail.
Digital Marketing
WPP’s digital marketing team works with clients to create exceptional digital customer experiences. It is made up of specialists across fields such as web design and development, experience design, mobile development, SEO and digital media. The team works with leading organisations across sectors including leisure, travel and hospitality, FMCG, pharmaceuticals and automotive.
Media Planning and Buying
WPP’s media planning and buying team helps clients create efficient, effective and sustainable media strategies. It is made up of strategists, technologists and analysts who specialise in media planning and buying. The team works with clients across all media channels, including TV, radio, online and print. It has worked with major brands such as Burger King, Mars and PepsiCo.
Market Research
WPP’s market research team is made up of strategists, researchers and data scientists who work together to provide market insights. The team works across sectors, from consumer to business, from healthcare to finance. Its market research solutions combine quantitative and qualitative methods to deliver insights, helping clients to make informed decisions.
WPP is the world’s largest advertising agency network. It provides a range of services to companies, including advertising, public relations, branding and design, data analytics, digital marketing, media planning and buying and market research. At the heart of WPP’s business is its global network of advertising agencies, including globally-recognised brands such as Ogilvy & Mather, JWT, Young & Rubicam, Grey, Wunderman, VML and AKQA. WPP also offers a range of other services to companies, including branding and design, data analytics, digital marketing, media planning and buying and market research. With over 200,000 people employed in the company, WPP is one of the largest and most influential companies in the advertising and marketing industry.
