BBDO Worldwide: Global Advertising and Communications Agency Network
The world of advertising is ever-evolving, so the best brands and organizations need the help of experts to stay ahead of the curve. BBDO is one of the top global advertising and communications agencies and it’s truly an international powerhouse. With its impressive presence in over 80 countries, BBDO creates powerful and innovative campaigns that help brands reach their objectives.
History of BBDO
BBDO’s roots reach all the way back to the 1800s when it began as the Lord & Thomas agency. Today, BBDO is part of the Omnicom Group, the world’s largest advertising group with over 177,000 employees. BBDO was founded by George Batten and Bruce Barton (hence the name). The agency is led by its Chairman and Chief Executive Officer, John Wren.
Brands & Clients
BBDO is one of the most prominent names in the marketing and communications industry, meaning impressive clientele are included in their portfolio. Some of the top international brands that BBDO works with include Airbnb, American Express, BMW, Coca-Cola, FedEx, Gillette, Pfizer, and Unilever. It’s also a mainstay on Adweek’s yearly lists of the world’s most creative agencies.
BBDO Global Network
BBDO’s global network is quite impressive, with over 285 offices in more than 81 countries. There are 22 networks and nine Proximity offices worldwide. BBDO’s presence on a global scale makes its capabilities quite diverse, with a dedicated team of advertising, communications, digital media, and data analytics experts. They’re able to collaborate with clients to serve a range of needs.
Campaigns & Awards
As one of the top advertising and communications agencies, BBDO has been behind some truly innovative and striking campaigns. Examples include the “unskippable” video ads for Geico that tap into pop culture, the #LetsHostHope initiative for P&G that celebrated the achievements of small business owners, the memorable “Teacher” campaign for Citi, and the Heineken “Dropped” global campaign. It’s no surprise that BBDO campaigns have earned numerous awards, including 11 Cannes Lions, making it the global leader in Cannes awards.
Media & Digital Productions
BBDO has a comprehensive suite of services and impressive team of experts to power great work. Their focus is heavily on digital media and data analytics in order to be at the vanguard of the industry. They employ specialists in digital design, experience design, UX and UI design, prototyping, AR/VR, app and game design, video production, and paid media campaigning.
Innovation & Collaboration
BBDO’s mantra is to “Make Things Happen” and they live up to this by being innovators and motivators in the industry. BBDO recognizes that collaboration is paramount to creating great work. Their philosophy is that bringing together a diverse array of talents and ideas will result in powerful campaigns. They strive to understand the problems and opportunities of their clients and identify creative solutions that help them take the lead in the industry.
BBDO is a globally-renowned advertising and communications agency with a network of offices in more than 80 countries and a portfolio of impressive clients. Their success is a result of their mastery of the latest media and digital productions, innovative ideas, and collaborative spirit. With their motto to “Make Things Happen”, BBDO continues to develop effective campaigns and be an industry leader in creativity, winning multiple awards for their work.
