What Is Edelman?
The World’s Largest Global Communications Marketing Agency
Edelman is the world’s largest global public relations and communications marketing firm. Founded in 1952 by Dan Edelman, Edelman is headquartered in New York City with offices in over 65 countries and more than 6,000 employees worldwide. The company is known for its innovative strategies in the areas of public relations, marketing and research.
Edelman’s core services include media relations, advertising, digital marketing and content strategy. The firm has positioned itself as a pioneer in global marketing and communications with a focus on helping brands and organizations build, manage and protect their reputations. Edelman is also known for its “Edelman Trust Barometer” which surveys more than 33,000 people in 28 countries to measure public trust in various institutions and organizations.
What Does Edelman Do?
Edelman services help organizations to develop and execute strategic communications programs. The firm’s core specialties include:
• Media Relations: Edelman provides media coaching, media events, spokesperson training, press material development and media planning.
• Advertising: Edelman develops advertising assets such as digital, broadcast, print and outdoor execution.
• Digital marketing: Edelman experts specialize in creating campaigns to engage digital audiences with creative concepts and implementation.
• Content strategy: Edelman creates and deploys content across digital and traditional media platforms to build conversations and relationships.
• Research: Edelman’s research services help organizations to better understand their target markets and audiences, measure public opinion and run public policy polls.
• Public Affairs: Edelman guides organizations on public affairs issues, working to shape public opinion and build support for political and legislative issues.
• Branded Entertainment: Edelman provides production and distribution of brand messaging for TV shows, films, videos and other emerging content platforms.
High Profile Clients and Awards
Edelman has worked with world’s leading brands and organizations on developing solutions to reach more audiences. Some of their notable clients are Microsoft, Nestle, Facebook, Starbucks, eBay and the American Red Cross. Edelman has always been known for its industry-leading work, and has won numerous awards including numerous PRWeek Awards, Holmes Group Creative Excellence Awards, PRWeek US Awards, Effie Awards and Webby Awards.
10 Reasons To Work With Edelman
- World’s largest global PR and communications firm: Edelman has offices in 65 countries and is the world’s largest global PR and communications marketing firm.
- Client list: Edelman works with some of the world’s leading brands and organizations, providing effective communications solutions.
- Reputation: Edelman has been a leader in the industry since 1952, and is known for its cutting-edge public relations, marketing and research services.
- Awards: Edelman has won numerous awards for its innovative communications solutions, and is a trusted source for industry-leading insights and execution.
- Digital capabilities: Edelman specializes in digital marketing, creating campaigns to engage digital audiences with creative concepts and implementation.
- Content strategy: Edelman is an expert in content strategy, creating and deploying content across digital and traditional media platforms to build conversations and relationships.
- Research: Edelman helps organizations to better understand their target markets and audiences, measure public opinion and run public policy polls.
- Public affairs: Edelman works to shape public opinion and build support for political and legislative issues.
- Branded entertainment: Edelman provides production and distribution of brand messaging for TV shows, films, videos and other emerging content platforms.
- Global support: Edelman is well-positioned to provide global communications solutions across its network of 65 offices in more than 33 countries.
Edelman is the world’s leading global communications marketing firm and is known for its innovative strategies and cutting-edge services. The firm works with some of the world’s leading brands and organizations on developing solutions to reach more audiences. With offices in more than 33 countries worldwide, Edelman provides a unique service offering that enables organizations to build, manage and protect their reputations. In addition to its services, Edelman also has world-renowned research tools such as the “Edelman Trust Barometer” and highly-regarded creative capabilities. If you are looking for a creative and innovative partner to help you reach your communications goals, then Edelman is the partner for you.
