Grey Group: An Innovative Global Advertising and Marketing Agency
Grey Group, one of the world’s leading advertising and marketing agencies, is lauded as a creative powerhouse, renowned for its cutting-edge campaigns in both traditional and digital arenas. The company offers innovative solutions to help brands grow and engage customers through effective and disruptive communications. With offices across 84 countries and integrated teams of over 4000 professionals, Grey Group is truly “GLOBAL FROM DAY ONE.”
The Ad Agency Network’s History
Grey Group’s extraordinarily long history is a testament to its staying power in the ever-changing advertising landscape. Founded in 1917 by Arthur Fatt, Grey Group has successfully weathered the challenges of nearly a century of market insecurity and evolving consumer trends. The agency has managed to stay ahead of the curve, transforming with the times to meet its clients needs. Grey has designed and developed enduring campaigns for some of the world’s most prominent brands.
Grey Group’s Epic Transformations
In 1957, Grey Agency Chairman Eileen Naughton and her husband Harold pressed on through the ever-changing consumer landscape and established the world’s first advertising agency dedicated to consumer goods. The Naughtons steered the ship to earn clients like Procter & Gamble, Kraft and numerous chapters of Coca-Cola from around the globe. In 1996, the Naughtson’s pushed their outmoded advertising strategies into new mediums, introducing the world to their first interactive campaigns. In 2003, Grey Group reversed the blame of older generations for the failure of their business practices and brought the company into the modern era with an entirely new philosophy, “FAMOUS FOR DOING.”
Grey Group’s Outstanding Accomplishments
Grey Group is renowned for its creative campaigns, which bring meaning and message to brands. Grey has collected an impressive number of awards, as well as worked with some of the world’s most prominent brands. This includes their transformation of Audi USA’s “Untangle” campaign, winning an inaugural Grand Prix in the Automobile category at 2018’s Cannes Lions festival. Grey Group’s 2019 campaign for Frontier Airlines earned an astounding 10 awards, including a Gold Cannes Lion for Out of Home. In that same year, The Grand Prix for Creative Effectiveness at Cannes was awarded to Grey Group for their eight-year partnership with Gillette.
Top Award-Winning Campaigns by Grey Group
Grey Group has been at the vanguard of the advertising industry for over a century and their innovative campaigns have earned a number of awards for distinction. Here are some of the company’s most award-winning campaigns:
• 2019 – Grey Group’s “Groomed for Greatness” partnership with Gillette earned the Grand Prix for Creative Effectiveness at the Cannes Lions 2019. This campaign also scooped up a total of 68 awards.
• 2019 – Frontier Airlines’ “WhyNotTakeOff” global campaign earns Gold at Cannes Lions 2019 Out of Home category.
• 2018 – Audi USA’s “Untangle” tagline, development and innovative digital campaign earned them a Grand Prix in the Automotive category at Cannes Lions 2018.
• 2007 – Grey Group’s “CAN 8: 4:D” global campaign was awarded a Cannes Lions 2007 Grand Prix.
Grey Group’s Insight to Creative Thinking and Innovation
Grey Group’s has a strong commitment to put their clients’ needs first. As an international advertising and marketing agency, Grey prides itself on its ability to build powerful brands and deliver truly integrated solutions. By combining domestic and international resources and tools, Grey Group provides insights into emerging markets and advanced communication solutions. Grey Group’s team of over 4000 award-winning professionals represents the best of the best in creativity, strategic thinking and insight-driven marketing.
What Sets Grey Group Apart
Grey Group has carved out a unique space for itself in the complex international advertising and marketing arena. Their strengths lie in their integrated approach to campaigns, pairing local and global resources to create efficiencies and greater return on investment for their clients. Responsiveness is also at the core of this ad agency’s ideology, as they stay ahead of the market and continually adapt their services to meet the ever-changing landscape.
Grey Group’s Fearless Leadership
Grey Group’s leadership team is made up of award-winning professionals experienced in creating satisfying brands and communications. CEO and chairman Michael Houston presides over the agency with confidence and an eagerness to innovate, maintain the agency’s core competerson, and diversify Grey’s capabilities. Grey Group’s fearless leader is well-connected and adept in both traditional and digital channels. A champion for the power of integrated marketing, Houston forcefully calls for building bridges between disciplines.
The Benefits of Working with Grey Group
Grey Group’s committed to meeting clients’ needs with an integrated, global approach that gives each brand a powerful edge. Branding is the key for any successful business to stand out on all platforms, and Grey Group provides the innovative strategies and new technologies needed to make their clients become iconic in their respective markets. With a range of services from social media and digital marketing to creative services, Grey Group helps brands to maximize their potential while offering insights on staying ahead of trends.
Grey Group also provides ROI measurement and tracking, giving clients the data and results needed to ensure success of their campaigns.
Grey Group, one of the world’s leading advertising and marketing agencies, is a creative powerhouse, renowned for its cutting-edge campaigns and services. The company offers innovative solutions that enable brands to engage customers and drive growth through effective and disruptive communications. With offices in 84 countries and a team of 4000 professionals, Grey Group is famously “GLOBAL FROM DAY ONE,” and its success is a testament to its ability to stay ahead of the curves and continually innovate. With an impressive awards portfolio, integrated and innovative approach to campaigns, and an extraordinarily long history, Grey Group is the premier choice for brands who need bold and effective communications and powerful brand strategies.
