New Balance: American Athletic and Lifestyle Footwear
New Balance is a well-known American athletic and lifestyle shoe brand dedicated to creating premium classic and modern footwear that stands the test of time. Founded in 1906 by William J. Riley, a British immigrant turned businessman, the Boston-based company has become a global leader in performance and lifestyle footwear. By offering an extensive range of premium products and services, New Balance has become a favorite of athletes, fashionistas, and people all over the world who appreciate comfort, quality, and affordability.
History of New Balance
New Balance has a rich history of helping people achieve their goals. William J. Riley first started his company as a custom arch support business that focused on helping individuals with their specific foot needs. In 1938, he changed the name to New Balance and began producing arch support insoles that aimed to improve the function of an individual’s foot. Over the decades, the company developed into a manufacturer of performance and lifestyle footwear, and it began to be recognized for its cutting-edge innovations in both areas.
In 1972, New Balance introduced their first “530” running shoe, which was the first to feature a patented “roll bar”, providing motion control and cushioning to the runner. The shoe soon developed a cult following, and New Balance’s reputation as a performance player was solidified. In the 1980s, the company developed its “585” line of cushioning and comfort shoes and also experimented with a variety of fashionable footwear, which led to the development of the iconic “991” lifestyle shoe in 1989.
New Balance Today
Today, New Balance remains a global leader in performance and lifestyle footwear. The product range includes a variety of shoes designed for walking, running, tennis, basketball and soccer, plus fashionable boots, casual shoes and sneakers for everyday wear. The shoes are designed to provide maximum comfort and support, as well as a great look.
Innovation
New Balance has a history of bringing ambitious technologies and innovations to the footwear industry. In addition to introducing the patented “roll bar” in the 1960s, the company has developed a variety of materials and technologies that are intended to make the shoes more comfortable and perform better. They include:
• ABZORB® midsole foam, which provides a superior cushioning system
• ALTRA® cushioning, designed to reduce strain and pressure in key areas
• CUSH+ foam, designed for maximum cushioning and comfort
• Fresh Foam midsoles, which offer superior impact absorption
• QUIKFOAM™ midsoles, which provide superior cushioning
• Revlite cushioning, which minimizes weight without sacrificing cushioning or durability
Athletic Footwear
New Balance offers a variety of athletic shoes designed for specific sports and activities, so individuals can choose the option that best meets their needs. The shoes are designed for performance, with technologies such as ABZORB foam, CUSH+ foam, Fresh Foam, and Revlite to provide maximum comfort and support.
• Running Shoes – New Balance provides a wide range of running shoes designed for different terrains, surfaces, and distances. The shoes are lightweight, with features such as breathable mesh materials, ABZORB foam, CUSH+ foam, and Revlite cushioning to provide superior support and cushioning.
• Walking Shoes – New Balance offers several types of walking shoes, from casual sneakers to stylish comfort shoes. Each pair features ABZORB foam, CUSH+ foam, Fresh Foam, and Revlite cushioning to provide superior padding and cushioning, as well as QUIKFOAM midsoles for superior shock absorption and durability.
• Tennis Shoes – The New Balance tennis shoes feature a combination of ALTRA cushioning and CUSH+ foam to help reduce strain and pressure on the feet and provide superior comfort and cushioning.
• Basketball Shoes – The basketball shoes are designed for high-performance athletes, and feature lightweight materials, ABZORB foam, Fresh Foam, and QUIKFOAM midsoles for superior cushioning, traction, and support.
• Soccer Shoes – New Balance soccer shoes feature abrasion-resistant material on the upper, Fresh Foam midsoles and CUSH+ foam in the heel and a low-profile studio last for superior speed, agility, and responsiveness.
Lifestyle Footwear
New Balance has also become a leader in lifestyle footwear. The collection includes stylish and comfortable shoes, sneakers, and boots, as well as a variety of limited-edition and collaboration designs that offer a unique concept and innovative style.
• Classics – The Classics collection includes casual, comfortable shoes featuring ABZORB foam and Fresh Foam cushioning. These shoes are perfect for running errands or just kicking back and relaxing.
• Performance Lifestyle – These stylish shoes are designed to offer superior comfort and performance. The shoes feature a combination of ABZORB foam, Fresh Foam, and CUSH+ foam for maximum cushioning and responsiveness.
• Limited Edition – This collection features collaboration models and limited-edition designs with an innovative, urban twist. Each shoe is crafted with high-end materials for superior comfort.
New Balance is an American athletic and lifestyle footwear company that has been providing superior products since 1906. It has become the leader in performance and lifestyle footwear, offering shoes designed for a variety of activities and occasions, as well as stylish, comfortable shoes and boots. By incorporating cutting-edge materials and innovations, New Balance has created a range of shoes that are designed to provide superior comfort, performance, and lasting quality.
