How to Create a New Brand Image From Scratch
Creating a new brand image is no easy task. It requires a lot of research, creativity, and hard work. Whether you’re a start-up or an established business looking to make a shift, it’s essential that you put the time and energy into crafting a new brand image that will have a lasting impression on your customers and will make them loyal to your company.
In this guide, we’ll cover how to create a new brand image from scratch. We’ll walk you through the most important steps of the process, such as conducting market research, refining your logo, coming up with a tagline, and creating a strong social media presence. By the end of this article, you’ll be well on your way to giving your business a full facelift.
Let’s get started.
Step One: Conduct Market Research
The first step in making any drastic business change is to conduct market research. This will help you determine what’s working and what needs to be improved.
Here are a few ways to conduct market research:
• Speak to customers. Ask them why they chose your company over someone else’s, what they do and don’t like, and what improvements they’d like to see.
• Monitor social media platforms. Use a social media analysis platform to track comments, likes, mentions, and other related data that can tell you what people are saying about your brand.
• Analyze competitors. Pay attention to your competitors’ branding efforts, customer service, and promotional campaigns. You can even watch interviews they’ve done and read reviews written about them.
Step Two: Refine Your Logo
The logo is one of the most important aspects of your brand image. It should be memorable, look modern, and properly represent your company.
Here are some tips for refining your logo:
• Keep it simple. Your logo should be easy to recognize and remember, so keep your design clean and uncomplicated.
• Make it relevant. Make sure that the elements of your design are relevant to your product, services, and target audience.
• Choose the right colors. Be mindful of color psychology when choosing your logo’s color palette.
• Get feedback. Ask customers and industry peers for feedback on your logo design before launching it publicly.
Step Three: Develop a Tagline or Slogan
Your tagline or slogan should be the main message you want to convey to your audience. It should be creative, memorable, and concise.
Here are some tips for creating a tagline or slogan:
• Keep it concise. Aim to communicate your message in a few words.
• Make it memorable. Try using alliteration or rhyme in your tagline to make it more memorable.
• Avoid cliches. Make sure your tagline is original and stands out from the crowd.
• Be personal. Try to tailor your tagline to your target customers by making references to their needs and interests.
Step Four: Create a Visual Brand
Your visual brand should be consistent across all of your platforms, from your website to your social media accounts. This includes the fonts, colors, images, and other design elements you use.
Here are some ideas for creating a strong visual brand:
• Choose fonts that are easy to read.
• Pick a consistent color palette.
• Incorporate your logo into all of your visuals.
• Use professional images for your website and social media.
• Design templates for social media posts and website content.
Step Five: Strengthen Your Social Media Presence
Social media gives you the opportunity to interact with your customers and build relationships with them. It is also a great way to show off your visual brand and give customers a glimpse of who you are.
Here are some tips for strengthening your social media presence:
• Use a consistent brand voice. Make sure all of your posts sound like they’re coming from the same place.
• Post regularly. Aim to post at least 1-2 times per week on each social media platform you’re active on.
• Engage with your audience. Respond to comments and messages as soon as possible and always be friendly and courteous.
• Leverage hashtags. Use relevant hashtags to reach more people and join conversations that are relevant to your brand.
• Use images and videos. Visual content is more engaging and effective than text-only posts.
Step Six: Launch an SEO Strategy
Search engine optimization (SEO) is an important part of helping your website and content rank higher in Google’s search results. A successful SEO strategy will not only increase your website’s visibility but also help build trust in your brand.
Here are a few tips for launching an SEO strategy:
• Create content with specific keywords. Research and use relevant keywords in your content to increase your chances of showing up in search results.
• Optimize your website for speed and mobile. Make sure your website is optimized for both desktop and mobile devices, as well as for page speed.
• Use meta tags and titles. Utilize meta titles and descriptions on all pages of your website to help search engines better understand the content.
• Build backlinks. Reach out to other websites and blogs in your industry to share each other’s content and help build links to your website.
Step Seven: Track Performance and Make Adjustments
Once you have a new brand image in place, it’s important to keep track of its performance. Pay attention to how customers respond to your new logo, tagline, and social media presence.
Here are a few ways to track performance and make adjustments:
• Monitor website metrics. Track website traffic, pageviews, time on site, bounce rate, and other key performance indicators (KPIs).
• Analyze social media engagement. Take a look at metrics like post engagements, shares, and comments to see how well content is resonating with your followers.
• Run surveys. Send out surveys to customers or prospects asking them what they think of your new brand image.
Creating a new brand image from scratch is a lot of work, but it’s also an exciting opportunity to build something unique and lasting. By following the steps outlined above you’ll be well on your way to crafting a brand image that your customers will love and that will position your business for success now and in the future.
