How to Keep Customers on Your Site and Boost Sales
Every business needs customers to grow and thrive, and the most efficient way to acquire and build a relationship with them is to keep them engaged on your website or e-commerce platform. A customer that spends more time on-site is more likely to make a purchase, so developing strategies to keep people on your website is a beneficial way to boost sales.
In this article, we will go through the main techniques for increasing customer engagement and sales, helping you design a website that people can’t help but explore.
Understanding Your Customer and What They Need
The first step to keeping customers engaged is understanding who they are and what they need. This means that you must begin by gathering data on the people who visit your website. You can do this through Google Analytics, or look at customer reviews and satisfaction ratings.
You should also know what interests they have, which products they search for, and what features they would expect from your platform. If you understand who your customers are, it will be much easier to keep them on the site and boost your sales.
Optimising Your Website’s User Experience
Once you find out who your users are and what they need, it’s time to design a website that meets those needs. This means creating a platform that is easy to navigate, intuitive, and mobile-friendly.
The general aim is to reduce friction and make their user experience as effortless and enjoyable as possible. Some of the specifics of good website design include:
• Fast loading times
• A simple, uncluttered layout
• Logical and intuitive navigation
• Clear, concise copywriting
• High-quality visuals
• Visible CTAs
• Responsive design for mobile and tablet
Making sure your website looks great and delivers a good user experience will help you to keep your customers engaged on your site.
Implementing Engaging Content
Content plays a key part in keeping customers engaged and on your page. It is a great way to provide useful information and stories that your customers will engage with.
You should create content that is closely aligned to their interests. For example, if you have a fashion website, try creating content related to style tips, interviews with industry experts, or fun stories about fashion trends.
When creating content, it’s important to think about the best way to present it. Research has found that visual content is the most engaging type, so you may wish to include visuals such as videos, images and infographics in your content.
Enabling Social Sharing
Another way to keep customers engaged is to enable social sharing. This means ensuring that customers can share your content with their friends with the click of a button. By sharing, their friends may visit your website and possibly make a purchase, boosting your sales.
To ensure customers can share any content, you should have social media buttons in the footer of your website. You should also include social media sharing buttons on each page. This should be done using social media buttons that are easy to find and click on.
Making Sure You Are Easy to Contact
Having reliable customer service in place is essential in keeping customers engaged with your website and making sure they don’t go elsewhere.
This means having clear channels in place for customers to contact you with any queries they may have. This could be through phone, email, or even live chat. You should also have a FAQ section available on your website to help customers find answers to common questions.
Adding a Personal Touch
Adding a personal touch will help you boost sales, as customers will feel valued and show appreciation for your business.
You can go about this in a few ways. For example, you could send personalised messages to customers that have made purchases, thanking them for their custom. You could also include unique product offerings curated from customers’ purchase history, and utilise email personalisation to encourage repeat visits.
Another way to add a personal touch is to create loyalty programs for customers that become regulars on your website. A loyalty program can reward customers for their loyalty with discounts, free shipping, and personalised experiences.
Reaching Out to Reactivate Old Customers
Once you have a large base of customers, you can focus on re-engaging old customers who have abandoned their visits. You can reach out to them in various ways, such as email marketing campaigns, using social media channels, or even through SMS.
Offer them special discounts or promotions, or consider creating limited-time offers to entice them back. You could also consider using personalised content that is tailored to the individual customer.
Keeping customers on your website and boosting sales requires you to design an optimal user experience by understanding your customers’ needs and creating a website that is easy to navigate and visually appealing.
Creating engaging content is also vitally important in keeping customers on your website. Ensure you enable social sharing and present your content in the best format, such as visuals and videos.
It’s also important to have reliable customer service and to reach out to old customers with personalised offers. By using these methods, you will create an engaging user experience, keep customers on your website, and subsequently boost your sales.
