Ogilvy & Mather: Marketing Communications Agency
Ogilvy & Mather, or simply Ogilvy, is one of the world’s largest marketing communications agency, focusing on building and managing relationships between brands and their customers. Founded in 1948 by David Ogilvy, the company is now a highly sought-after marketing partner, working with some of the world’s most influential brands, including American Express, Coca-Cola, Dove, Ford and IBM.
Ogilvy has grown to employ over 17,000 employees across the world in offices in 83 countries. The company has worked on some of the most iconic campaigns in history, including the famous “I’d Like to Buy the World a Coke” campaign for Coca-Cola, and their work for American Express in the 1960s that helped to revolutionize their marketing. Ogilvy & Mather continues to lead the pack when it comes to modern branding, digital marketing and advertising.
What Services Does Ogilvy & Mather Provide?
Ogilvy & Mather provide a wide range of services for their clients, including:
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Advertising: From TV spots to large-scale campaigns, Ogilvy create stunning visuals that help brands reach a new audience.
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Digital Solutions: Ogilvy provide a suite of digital solutions, from website engineering to mobile app development.
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Content Production: Ogilvy produce content for their clients, including videos, websites, PR materials and more.
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Social Media Marketing: Ogilvy can help to reach and engage customers through social media channels.
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Brand Identity: Ogilvy help to define and build a brand’s identity, creating logos and other visuals to help customers identify and remember the company.
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Public Relations: Ogilvy leverages their connections to create press and media opportunities for clients.
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Market Research: Ogilvy uses surveys and market research to help their clients gain insights into their customer base.
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Strategy Development: Ogilvy creates customized strategies that help their clients to reach their goals.
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SEO and Analytics: Ogilvy monitor SEO performance, conduct competitor analysis and track website data.
Ogilvy’s Strategic Process
Ogilvy are well-known for their strategic processes. They begin by getting to know their clients and their target audience, touching on topics such as brand values and customer insights. They then focus on developing ideas that meet their customers’ needs, using their data-driven approach to analyse customer behaviour and competition. Once the ideas are finalized, Ogilvy goes into action, to develop and execute campaigns to help push the brand forward.
The team works closely with their clients to ensure exceptional levels of service, providing detailed progress reports to measure the effectiveness of the campaigns. Ogilvy research trends and act quickly to adjust strategies to best reach their target audience.
Why Choose Ogilvy & Mather
Here are a few reasons to turn to Ogilvy & Mather when it comes to marketing communications:
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Global Reach: Ogilvy’s extensive network reaches over 83 countries, allowing their campaigns to reach a global scale.
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International Talent: Ogilvy is well-known for their diverse and talented staff, with a roster of international professionals that have experience in their markets.
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Digital Solutions: Ogilvy have a long history of innovation when it comes to digital marketing and content creation.
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Strategic Thinking: Ogilvy relies on research to create strategies that are tailored to their clients’ needs and target audience.
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Results Oriented: Ogilvy set targets and goals to measure the success of their campaigns, helping to ensure that their services provide the best possible return.
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Unmatched Creativity: Ogilvy have helped to create some of the most iconic advertising campaigns that have helped to shape entire markets.
Ogilvy & Mather are the go-to choice for many of the world’s biggest companies when it comes to their marketing communications needs. With an impressive network of international talents, and an unparalleled commitment to excellence, Ogilvy can help to take any brand to the next level. The company helps their clients to refine their message and find the right strategies to reach their target audience, delivering measurable results with creative flair. Ogilvy & Mather is the creative and strategic partner of choice for a host of leading brands, and continue to grow their influence around the world.