Saatchi & Saatchi is a global communications and advertising agency network founded by brothers Charles and Maurice Saatchi in 1970. As of 2020, the network includes 16 companies in over 60 countries, with an impressive portfolio of international and local clients. Owned by Publicis Groupe, the network offers a wide range of services that help support brand marketing, advertising, social media, content creation, and digital campaigns. As one of the world’s biggest advertising agencies, Saatchi & Saatchi has grown and evolved since its conception, with an array of innovative and creative campaigns over the years.
History of Saatchi & Saatchi
Charles and Maurice Saatchi’s success in the marketing world started in 1970 when they founded their own agency – Saatchi & Saatchi. Within a few short years, their business had expanded from its London office to become a global network with presence in the US, Europe, Asia Pacific and the Middle East.
The two brothers had a vision to take their advertising agency to the next level, and their strategy paid off. Between 1975 and 1982, their company expanded beyond advertising campaigns and started offering additional services such as market research and media planning as well.
In 1986, French-based Publicis Groupe acquired Saatchi & Saatchi, and in 1988 the Saatchi & Saatchi name was officially adopted by the network. Since then, the network has grown exponentially, with over 16 offices located across the globe.
Company Overview
Saatchi & Saatchi is a creative powerhouse and global leader in communications and advertising, focused on creating and executing successful campaigns for clients across all industries. The network incorporates the strength of Publicis Groupe to provide unparalleled access to resources and insights from around the world.
The network consists of 285 offices located in over 60 countries globally. It is structured across four primary regions – North America, Latin America, Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC) – and also includes smaller regional branches.
Saatchi & Saatchi provides a comprehensive suite of services to their diverse client base. Its services include:
Brand Strategy: Saatchi & Saatchi helps clients shape their brand identity and create innovative campaigns, market positioning, and messaging strategies
Creative Design: Create design elements such as logos, websites, advertising campaigns, brochures, and motion graphics
Research & Analytics: Leverage data insights to develop and track the success of campaigns
Digital: Provide comprehensive digital strategies and execution, including web, mobile and social media campaigns
Social/Content/Influencer Strategies: Implement comprehensive social media strategies and influencer campaigns
Media Planning & Buying: Maximize media exposure through strategic campaigns and ad buys
The Capabilities of Saatchi & Saatchi
Saatchi & Saatchi is a powerhouse in communication and advertising services. As one of the world’s biggest advertising agencies, it has many capabilities and specializations including:
Brand Strategy & Positioning: Saatchi & Saatchi works alongside clients to create an effective brand image, position and presence. Their expertise includes market data analysis, research and segmentation.
Cross-Platform Advertising: From digital campaigns to television commercials, the network creates vibrant and effective campaigns to gain the attention of target audiences.
Content & Influencer Strategies: Via unique relationships with both big name and up-and-coming influencers, Saatchi & Saatchi reaches and engages audiences through content strategies.
PR & Media Relations: Along with well-executed campaigns, Saatchi & Saatchi’s PR team works to gain strategic exposure within media outlets and with key decision makers.
Social Media: Saatchi & Saatchi develops customized campaigns that are tailored to specific platforms, enabling brands to engage and interact with customers.
Comprehensive Branded Experience & Events: The network has an expertise in creating and executing immersive experiences to engage and captivate guests.
Digital Design & Development: Saatchi & Saatchi provides end-to-end digital strategies, including website development, app creation, and AR/VR experiences.
Ongoing Campaign Support & Analysis: By tracking, analyzing, and assessing campaigns, Saatchi & Saatchi is able to maximize the success of their initiatives
Notable Campaigns
Over the years, Saatchi & Saatchi has created many successful and iconic campaigns for big-name clients. Here is a list of noteworthy campaigns by the network:
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Chevron. Saatchi & Saatchi was the brain behind Chevron’s ‘The Power of Human Energy’ campaign, which went viral worldwide in 2015.
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Gucci. In 2018, the network created an artistically-inspired video campaign for Gucci which earned awards.
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Prudential. Collaborating with Prudential in 2019, Saatchi & Saatchi released a powerful storytelling campaign that focused on the corporate responsibility of individuals.
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Puma. This sportswear giant’s 2018 campaign with Saatchi & Saatchi featuring Usain Bolt promoting the brand’s football boots was a major success.
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British Army. In 2007, Saatchi & Saatchi launched a unique out of home campaign for the British Army called “Be the Best” which invited young people to join.
From its inception in 1970, Saatchi & Saatchi has grown to become one of the world’s leading communications and advertising agencies. With over 16 offices in over 60 countries, the network provides an impressive portfolio of creative and innovative campaigns that are tailored to their clients’ needs and produced by some of the most talented people in the industry. As seen with their many successful and iconic campaigns, Saatchi & Saatchi is well-established as one of the top advertising agencies in the world.
