With the rise of social media and the shift to a more digital lifestyle, people have become increasingly more dependent on the internet. A presence online is a must for any aspiring professional and having a well-built, attractive portfolio is key to success. This article provides concrete steps to help individuals build a spectacular, professional online presence.
Understand Your Goals
Before beginning the journey to build a great online presence, it is important to understand what you are aiming for, whether it is to promote your blog or business, showcase your projects and skills, or just to stay connected. Knowing this goals, will help you decided what the best ways for you to join the digital world are.
Establish Your Brand
Once you are sure of what you want to achieve, it is time to craft your brand. You will want to establish an overall look, so that potential employers and other can recognize you quickly and accurately. You can start by creating a standard profile image or avatar for use across different platforms and creating great captions or resonating taglines that will let people know what your profile is about.
Choose Your Platforms
Once you know what you want to portray, you can decide which platforms will best meet your goals. There are numerous options, such as Youtube, Twitter, Facebook, Instagram, LinkedIn, and more. For bloggers, WordPress and Squarespace are great ways to highlight the key goals of the page, while apps such as Pinterest and Instagram provide creative ways to share photos. Think about the goals of your project and what the specific audience you are aiming for and it will be easier to decide which platforms to take on.
Build Your Website
Once you have established the look and feel of your presence and have chosen the most relevant places to present it, it is time to build your website. You want the website to present all your work in an attractive way, so it is important to create content that showcases your skills and hard work in the best way possible. Invest in a professional website builder to make sure the site looks up to code.
Create Content
To make the most out of your website, it is important to continuously update the site with fresh and new content. Create content that is creative, thoughtful, and fresh. Post it often and make sure to engage with those who comment on your work. This is an excellent way to establish yourself as an expert in your field.
Collaborate with Others
Finally, networking is a great way to really strengthen your online presence. Reach out to those in related fields or in leadership roles at companies you admire. You can do this by following them on social media, commenting on their posts, sending them private messages, and so on.
Building a spectacular online presence does take times, but it is well worth the effort. Once you have established your goals, you can begin to craft your look, choose the best platforms for you, build your website, create content, and collaborate with others. With dedication and perseverance, you can create an amazing portfolio that will benefit you both personally and professionally.